So, you're looking to start that online business out there but are overwhelmed by the sheer thought of trying to compete with several thousands of others who are doing the very same thing? You probably feel that if you even so much as got an online business up and running, it wouldn't quite be noticed at all simply because you don't have what it takes to be a successful online entrepreneur? Well, that's where you're wrong. The first thing you need to clear in your mind is the misconception that your business is going to go largely unnoticed, simply because if you do things just right (in the exemplary fashion that this book will go on to show you), then you will certainly have your share of the online 'pie' out there. In fact, there is really enough of that pie for everyone out there, so all you have to do is reach out and grab a (big) slice!
Dive into China's new web-based subculture of tech-savy, subversive netizens withChina Online!
Based on a study using online ethnography as the major research method, this book explains why and how men in Hong Kong use QQ-an online instant messenger-to "chase" women in mainland China, especially in the neighboring city of Shenzhen. Chasing women through QQ is a reciprocal exchange process during which the resources to be exchanged in the interaction are not negotiated. Rather, the men provide resources to the women, hoping for rewards in return that are not guaranteed. This characteristic of the exchange makes men who chase women through QQ very strategic in their action. They try to maximize the rewards and minimize the costs by adopting myriad strategies, such as constructing an attractive online identity by strategic self-presentation. The role of emotions in the exchange process is also examined. Men learn the emotional norms through the online forum, but sometimes it is difficult for them to control their emotions; some men fall in love when they are not supposed to. As it happens, they have failed to calculate the costs and rewards rationally in that they may provide too many resources to the women without getting enough rewards in return.
This book provides original insights into the thought processes, motivations, desires, anxieties and risks of Hong Kong men seeking short-term sexual relations with women on the mainland. These insights are highly relevant to our understanding of the quickly evolving use of social media, a phenomenon of worldwide importance and deep implications.