This book will provide you with concise informative guides to avoid the pitfalls and misleading marketing when purchasing a telescope or other beginner astronomy equipment for yourself or others. This is NOT a buyer's guide for specific makes and models of equipment because such guides become quickly outdated and useless. This book will teach you how to determine for yourself what equipment best suites your needs. The misleading marketing of some telescopes is so bad that in my opinion it is even more flagrant than the marketing of "snake oil" alternative medicine products. But at least you won't be spending your health care money on beginner telescopes (that comes later after you are more involved in the hobby). With some products you can trust that a name-brand version is a good choice, even if you know very little about the product.. Unfortunately, that is no help with beginner scopes. Strangely, a large number of high end professional telescope companies make junk toy telescopes and use misleading marketing and advertising for these scopes. The aim of this book is to be a short, concise guide to becoming not only an educated consumer when shopping for a first telescope, but also to make sure you are not disappointed with your first experiences using an amateur telescope.
This text is designed for use in a buying course with a heavy math emphasis. The book first presents merchandising concepts in a simple, understandable way and shows students how they can use computerized spreadsheets to perform related merchandising math operations. Activities then ask the student to apply what they've learned by solving merchandising problems using spreadsheets that are included on the enclosed CD-Rom. Students will learn how the computer can help minimize the time it takes to perform repetitive calculations. By constructing and using spreadsheets for each mathematical operation, they will develop a better understanding of the merchandising concepts they're studying. This manual is designed to accompany the text Retail Buying, also by Richard Clodfelter.New to this Edition -- New and revised mathematical assignments -- Blank assignment forms included on the CD-Rom -- Increased coordination with companion text Retail Buying: From Basics to FashionCD-ROM Features-- Microsoft ExcelÂ® spreadsheets containing formulas -- PC and Mac compatible -- Instructor's Guide includes teaching suggestions, goals, & lecture outlines
Your wedding day. A day you?ve dreamed about your whole life. You?ve imagined the romantic setting, your fairytale dress, the piece of art that is your cake. But have you imagined the cost? On average, Americans spend approximately $22,000 on a wedding. Invitations, cake toppers, rings, dresses, and decorations quickly add up to a heart-stopping budget. Enter eBay. "Buying & Selling Your Way to a Fabulous Wedding with eBay" takes you step-by-step through each element of your wedding and shows you how using eBay can help you save an enormous amount of money and time?and how it can help you end up with that wedding you?ve always dreamed of without breaking the bank. You?ll also learn how you can sell your wedding items (or those gifts that weren?t quite what you wanted) after the big day. You?ll even learn how to make selling wedding goods a profitable business venture.